Business Engineering
At Identity Engineers, we define Business Engineering “as the science of developing a business enterprise around the strengths, talents, and skills of an individual or group of individuals.” We help our clients learn how they think, what motivates them, and what they do best, and then tailor a niche business concept around these characteristics. We then help our clients identify and articulate their brand values and brand promise, then use them to create our clients’ mission, logo, marketing materials, advertisements, and web presence. The Business Engineering process encompasses ALL of Identity Engineers services and is as followed:
Phase I: Assessment
Identity Engineers assesses our clients on the following personality dynamics:
- Personality Type
- Motivational Style
- Talents and Interests
Phase II: Engineering
We then use the information extracted from the assessment process to help our clients develop a unique business concept that is optimized toward their interests, talents, personality temperament, and motivational style. We do not provide our clients with “cookie cutter solutions”. Instead, we help our clients transform “who they are” into a successful business.
